Privacy policy

 

Last updated: December 13, 2025

Vera Mode is a trading name of TRENDIX LTD, a company registered in England and Wales (Company No. 16119597).

This Privacy Policy describes how Vera Mode (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from veramode.co.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected according to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details: including your name, address, phone number, and email.

  • Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information: including your username, password, security questions, and other information used for account security purposes.

  • Customer support information: including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including:

  • Device information

  • Browser information

  • Information about your network connection

  • Your IP address

  • Other information regarding your interaction with the Services

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfil your orders and provide you with products or services you have requested, to perform our contract with you.

  • Marketing and advertising partners, who help us tailor services, products, and advertisements.

Any information we obtain from third parties will be treated under this Privacy Policy. Also, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, and facilitating returns and exchanges.

    • We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. Shopify will process your information as outlined in its Privacy Policy and Consumer Privacy Policy.

  • Marketing and Advertising: We may use your personal information for marketing purposes, such as sending promotional communications and showing advertisements for products or services. For residents of the EEA, this is based on our legitimate interest in selling our products (Art. 6 (1) (f) GDPR).

  • Security and Fraud Prevention: To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you are an EEA resident, the legal basis for these activities is our legitimate interest in maintaining a secure website (Art. 6 (1) (f) GDPR).

  • Communicating with You and Service Improvement: To provide customer support and improve the Services. This is based on our legitimate interests in responding to your inquiries and improving our offerings (Art. 6 (1) (f) GDPR).

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use, see Shopify's Cookie Policy at https://www.shopify.com/legal/cookies. We use Cookies to:

  • Power and improve our Site and Services (e.g., remembering actions and preferences).

  • Run analytics and better understand user interaction with the Services.

  • Tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies, but you can manage them through your browser settings. Please note that blocking Cookies may negatively impact your user experience.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes, and other reasons, subject to this Privacy Policy. Such circumstances may include:

  • With vendors or service providers: For IT management, payment processing, fulfilment, shipping, and other purposes.

  • With business and marketing partners, we aim to provide services and advertise to you.

  • With affiliates: To run our business efficiently.

  • With your consent: When you direct us to disclose information.

  • In connection with legal obligations, Such as compliance with subpoenas or protecting our rights.

Third Party Websites and Links

Our Site may provide links to third-party websites or platforms. If you follow these links, review their privacy policies. We are not responsible for the privacy practices of such platforms.

Children's Data

The Services are not intended for children under 16. We do not knowingly collect data from children. Parents or guardians may contact us to request the deletion of data related to their children.

Security and Retention of Your Information

We use reasonable measures to protect your data, but no system is completely secure. Retention periods depend on factors such as account status and legal obligations.

Your Rights

Depending on your location, you may have rights such as:

  • Access, correction, and deletion of your personal information.

  • Opt out of targeted advertising or data sharing.

  • Withdraw consent where applicable.

Complaints

If you have concerns about our practices, contact us at support@veramode.co.uk. You may also appeal to relevant data protection authorities.

International Users

We may transfer your information outside your country. When transferring from Europe, we rely on mechanisms like the EU’s Standard Contractual Clauses.

Contact

For questions about this Privacy Policy or your rights, contact us at:

  • Support Email: support@veramode.co.uk
  • Phone Number: +447723776440
  • Business Address: 20 Wenlock Road, London N1 7GU, United Kingdom.
  • Trading Name: Vera Mode
  • Company Name: TRENDIX LTD
  • Company Number: 16119597